If someone had told me one day that TikTok would play a key role in the success of MyBlanks, I probably wouldn’t have believed it. And yet, today, it’s impossible to imagine the development of the brand without social networks. TikTok, in particular, has been a real accelerator. Not only has it allowed us to reach a huge audience, but it has also given a soul to our hoodies.

Here's how it all started, and more importantly, how we managed to make our pieces essential on this platform.

1. Create authentic and engaging content

On TikTok, users don’t want traditional advertising. They’re looking for authentic, funny, or inspiring videos. For MyBlanks, we focused on content that speaks to our community: videos showing the quality and comfort of our hoodies, stylish transitions for everyday looks, and even humorous moments related to oversized style.

One of our most popular videos? A quick transformation: “When you go from your bed to a brunch with friends wearing the same MyBlanks hoodie.” Simple but effective, it touched thousands of people who recognized themselves in this situation.

2. Collaborate with influential creators

We quickly understood that to break through on TikTok, we had to collaborate with the right people. Not necessarily the biggest influencers, but those who share our vision and who speak to our audience. By sending our hoodies to creators specialized in streetwear, fashion or lifestyle, we saw our visibility explode.

The best part? Many of them loved our products and wore them in their videos in a natural way. These organic collaborations gave our brand additional credibility.

3. Surf TikTok trends

TikTok is a constantly evolving platform. Every day, new trends emerge: a viral song, a popular filter, or a buzzing challenge. We quickly learned how to integrate these elements into our videos to capture the attention of our audience.

When the “before/after transitions” trend became popular, we created videos showing how our hoodies can go from casual to chic with just a few accessories. The result: thousands of views and increasing orders.

4. Focus on community interaction

TikTok isn’t just about posting content, it’s about creating a dialogue. Responding to comments, encouraging shares, or even filming personalized response videos to certain questions have all strengthened our connection with the community.

For example, when someone asked, “Are your hoodies really as comfortable as they look?” we filmed a video showing the details of the fabric and the oversized fit, with a touch of humor. This kind of interaction built a real relationship of trust with our customers.

5. The results: an engaged community and increased sales

Thanks to TikTok, our hoodies aren’t just clothes: they’re trendy pieces that everyone wants to own. The videos have generated thousands of views, likes, and most importantly, a real conversation around the brand. And that’s invaluable.

Today, TikTok remains a cornerstone of our marketing strategy. It not only allows us to stay connected with our audience, but also to understand what they want, what inspires them, and how we can continue to improve.

Our tips for breaking through on TikTok:

1. Be authentic. Users are looking for human brands, not ads.
2. Ride the trends and adapt them to your world.
3. Collaborate with creators who reflect your values.
4. Interact with your community: respond, thank, and engage them.
5. Focus on regularity: posting often helps you stay visible.

TikTok has revolutionized the way we see marketing and social media. And at MyBlanks, we believe that the future of fashion is on these platforms. So, stay tuned… new surprises are coming soon to your feed. 😉